Wednesday, July 13, 2011

Breaking Down the Latest “Anonymous” Former RIM Executives Comments

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The fun continues with more anonymous supposedly former RIM executives speaking out about RIM and its Co-CEO’s courtesy of the latest tech tabloid BoyGenius Report. It seems to be the same story again with and extra helping of hearsay and negative spin attached. The thing is some of it is totally believable while on the other hand it makes you wonder what the big deal is especially since most of the things that the BGR points out are things RIM has already fixed or is improving in the next 6-8 months. While they may be later to market than we would like they definitely have some serious fight left in them. RIM’s CEOs have admitted that they fell behind the curve but they are committed to fixing that. It could be they were a bit pigheaded but their latest QNX work and other signs point to drastically changed times. Harping about the past just seems to be crying over spilt milk. Hearing old executives talk about RIM before they entered this “Transitory period” over to QNX and new hardware doesn’t seem to add much to any conversation.

Let me give you a few examples and take a crack at boiling down this latest stupidity:

Harping about how Mike Lazaridis said that BlackBerrys will never have cameras, marketing names, MP3 Players. Cameras: Check, Marketing names: Check, MP3 Players: Check. So what’s the problem? It didn’t happen fast enough? Now their cameras rival the competition and they have features like Wireless Media Sync which no other competitor has.

Missing social collaborative scene in media circles. BlackBerry now dominates social media marketing. They were just named one of the top social brands.

Browser took so long to improve because RIM was always focused on low data usage.
This is something RIM has already addressed and addressed well.

RIM focused too much on security, battery life, and network performance.
And that is a problem? They just needed to throw more into the mix which they have started doing with upgraded hardware and features like Flash on the PlayBook and the browser starting with Torch.

RIM charges carriers network fees that carriers are always trying to lower.
So did Apple with taking a cut of monthly fees… Does that stop the iPhone from selling?

PlayBook didn’t ship with native email as carriers were expecting.
I agree on this one but once again something that is being addressed. First valid complaint but something you didn’t need a RIM executive to tell you. :)

The BlackBerry is not a cool device anymore.
While that might be true in the US just look at how many celebrities use them. RIM is also trying to up the cool factor with the sexy new 9900. Still I agree but RIM has admitted to working on fixing this.

Mike has bodyguards.
Why do we care? He didn’t have bodyguards last time I saw him in downtown Manhattan. Just look how much Amazons CEO pays for private security.

Jim wanted to buy an NHL team.
Why do we care?

Mike was really pissed when devices leak before launch.
Seriously? Did you see what Apple did when the iPhone prototype leaked?

Do you guys want me to go on? You have to love these insightful “anonymous former executives.”

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