Tuesday, October 4, 2011

RIM Had Highest Retention Rate (69.9%) During July in the UK

Comscore RIM Churn

With all the doom and gloom analysts have been predicting for RIM its always nice to see the numbers adding up to a different story. ComScore just posted up a study they did on retention in the UK during July of this year. They found that RIM BlackBerry users had the highest retention rate of 69.9% when compared to others. That means that almost 70% of BlackBerry users remained loyal to BlackBerry. That is in comparison with Apple’s 65.5% and HTC with 48.1%.

The crazy part about this study is that it was done in a three month average ending in July which means this was before the launch of the latest BlackBerry 7 devices. I sort of want to see the stats for the current 3 month average…

Thanks to everyone that sent this in!

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