Friday, June 3, 2011

Popularity of Carrier Billing continues to grow

Carrier Billing is a convenient, and easy way to purchase applications from BlackBerry AppWorld without needing to enter PayPal or Credit Card information. Since RIM first introduced this option last summer the option has continued to grow in popularity, and more carriers have come on board. The percent of sales made via carrier billing has increased every single month, and as of April 2011 accounted for 25.1% of app sales for our apps. Given that the option of carrier billing increases app sales, continued growth in this area will only result in a more robust app economy for BlackBerry AppWorld.

This data is generated from the dollar amount of purchases of all Ebscer applications over the given month.

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